UNDP Kosovo

Project: Development and implementation of a comprehensive outreach campaign – related to misinformation and disinformation in Kosovo

Client: UNDP Kosovo

Budget: 31,940 EUR

Timeline: August 2024 - October 2024

Our Contribution:

    • Prepare a Strategy for the Outreach Campaign with a clear action plan

    • Produce and Deliver a series of videos addressing misinformation tactics to empower the Kosovo public in recognizing and countering false information: Decoding Emotional Language, Demystifying Deepfakes, Resisting Clickbait, Tools for Fact-Checking and Building Media Literacy.

    • Produce and Deliver 3 empowerment testimonial videos combatting misinformation in women’s political narratives.

    • Develop 10 infographics aligned with the videos.

    • Implementation of Outreach campaign on national/local TV channels and social media

Results:

    • 20K people reached on social media

    • 70K people reached on traditional med